Wednesday 11 January 2012

Thriller Target Audience


The target audience of many thrillers usually consists of adults. This is because it might include a lot of violence and some psychological issues that can be disturbing for younger audiences - especially in psychological thrillers - as well as some thrillers are more intellectually demanding. The genre is slightly male skewed, although the target audience consists of men (51%) and women (49%). However, different sub-genres have different target audiences.


Sub-genres and target audience


Psychological thrillers like 'Memento' are more intellectually demanding, therefore the target audience is about 25-45 years old.

Cross genres like Horror thriller and Action thriller which are less intellectually demanding attract a younger audience (teens) because they want instantaneous excitement.


Romance thrillers like 'He Loves Me... He Loves Me Not' and Supernatural thrillers such as 'The Orphanage' attract a bigger female audience.

Political thrillers such as 'Enemy Of State' are more likely to attract an older male audience.

Memento

He Loves Me... He Loves Me Not

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