The rule of thirds is a idea in video and film production in which the frame is "mentally" divided into into nine sections. This acts as guides for framing the image or object whilst filming.
The lines should be 1/3 or 2/3 of the way up or across the frame, than it being in the centre. This rule is not always necessary but it should be understood fully before it is broken.
When filming people, the main line goes through the eyes. (Like the above picture) In this shot, the eyes are placed approximately 1/3 of the way down the frame. however, depending on the type of shot, gettinga shot like this is not always possible.
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